When I found the lovely little shop Girl & Graaf while surfing the internet a few months back...I knew I had to take a closer look. Each item is handpicked and the attention to detail comes through the beautiful aesthetic of the whole shop. I talked to Lauren Davidson one of the founders to learn more about Girl & Graaf. Enjoy the interview below!
1. How did Girl & Graaf get its start?
I’ve always had an intense interest in travel and other cultures and Girl & Graaf is a way of expressing and sharing that passion with others. The idea was dreamed up on a road trip to the beautiful coastal town of Byron Bay so in honour of its origins we try to infuse everything we do with a holiday vibe!
2. What inspires you about a product that makes you want to add it to your shop?
We’re inspired by travel so anything that reflects the diverse cultures and lifestyles found around the world is always appealing. Other things I look for include good design, sustainability and passion on behalf of the producer. I always try to choose products that are made with love and that communicate that sense of care to the customer.
3. What do you love about working with Simon De Graaf?
Everything! He’s like a rudder that keeps me steady on my course. I’m a bit of a daydreamer and hyperactive in my thought processes, it’s so reassuring to have his practical and considered influence to balance me out.
4. Do you have a favorite piece in your shop currently?
Do I have to choose? At a push, I’d have to say the washable Uashmama bags. They are the ideal product for Girl & Graaf in many ways – a clever update on the traditional Tuscan bread bag, Uashmama does a great job of infusing innovative technology with a gorgeous rustic simplicity.
5. Describe Girl & Graaf's style aesthetic.
A breezy interpretation of simple, classic chic.
6. Any current obsessions you would like to share?
Greenery, in all its forms. I’m already and huge fan of fresh flowers in the home and office so the trend towards lush, indoor displays of foliage is lovely to see.
7. What is the best piece of advice you’ve ever been given?
“The only person you can change is yourself”. This advice has served me well both at work and in relationships.
8. What is the one fashion item you think is a “must-have” for every women?
This one’s easy - an oversized, soft white cotton shirt for fuss-free casual elegance. It looks just as good thrown over a bikini as it does tucked into a pretty skirt, with a pair of heels. Personally, I can’t go past Equipment for the perfect white, cotton shirt.
9. Any advice you would like to give to aspiring shop owners?
Always take the time to plan ahead. Creativity needs organisation in order to thrive. Oh, and pay your bills on time – that way you’ll always have an abundance of good will to call on!
10. Any exciting Girl & Graaf plans for 2013?
Where do I start? We’re introducing two new labels into the collection this April, as well as expanding some of our current lines. We’re also scouting for beautiful men’s products, with the view to introducing a men’s collection later in the year. Whenever we seem quiet, there’s usually a huge flurry of activity going on behind the scenes!